Wednesday 3 September 2014

1964 - 1965 in Brazil scrap-book

Rita was a sensation at her press conference on Monday, 22 June 1964, at Terrazza Martini on Rua Barão de Itapetininga. São Paulo radio people and journalists were there en masse. From left to right: Antonio Aguilar (sitting down), Ademar Dutra (Radio Nacional), José Carlos Romeu (Radio Excelsior), Moracy do Val ('Folha de S.Paulo'), Ferreira Martins (Radio Piratininga, standing next to Moracy) and Teddy Reno talking on a microphone. 

Rita Pavone & Paul Anka in a TV show in Germany in 1964
Rita was given a brand-new guitar by Giannini, the best manufacturer in Brazil
Rita sings at Teatro Record in São Paulo in April 1965.
in São Paulo in 1965
Rita and Mummy go to see a play in Rio de Janeiro in 1965.
at a collective interview in São Paulo in 1965.
Rita had a toothache in Rio de Janeiro in May 1965.
Rita in April 1965.
Brazilian press had a field-day with Rita 
Rita & her manager Teddy Reno that usually introduced her show at the theatre.
'Viva la pappa' introduced to Brazilians in April 1965 wasn't as successful as her rock tunes
more articles in magazines and Teatro Record 1964 booklet
Vandinha was one of many Rita Pavone look-alike 
Rita in Rio - 1965

A scrap-book bought in a flee-market

Doris Castro found this scrap-book one Sunday morning while browsing around at a flee-market in Bela Vista, São Paulo. She bought it for a certain amount of money she has never revealed. The original owner's identity is a mystery. Somehow it seems like it's a girl's work but it could have been a boy's too. It is mostly made up of articles and photos clipped out of newspapers and magazines. Supposing she was a girl, she used to buy two or three copies of the same magazine so she could cut out material from both sides of a page whenever the article ran longer than 2 sheets.

She also had a special way of getting Rita Pavone's record sleeves straight from an RCA Victor outlet for she pasted most of Pavone's record covers on her scrap-book.

The scrap-book was made of material printed between early 1964 and May 1965, precisely the period in which Rita Pavone was most popular in Brazil. If one wanted to chronicle Pavone meteoric rise and fall in the Brazilian skies one could not be luckier than stumbling into this very treasure.