Saturday, 25 August 2018

'O mundo é dos brotos' by Carlos Imperial at Revista do Radio in 1963

Carlos Imperial (born in Cachoeiro de Itapemirim-ES - * 24 November 1935 + 4 January 1992) was a big boy who knew how to play the piano & guitar. He started a Rock Club in Copacabana circa 1957 when he realized rock'n'roll had arrived to stay. As young Brazilian rockers flocked to his Club, Imperial became a talent scout. He had rock shows on radio, then moving on to cinema & TV. 

In 1962Revista do Radio, the most popular show-business magazine in the country invited him to write a weekly page which he named: 'O mundo é dos brotos' (The world belongs to teenagers). Imperial kept abreast with world music publications like Billboard, Cash Box and European rags like Melody Maker, New Musical Express, Bravo, Sorrizi e Canzoni etc.

Here are 13 pages of 'O mundo é dos brotos' for you to have an idea of his brand of journalism. 

Revista do Radio n.708 - 13 April 1963. This was the first time ever Rita Pavone's name was ever mentioned in Brazil: 'La partita di pallone' was #1 in Italy. 
'O mundo é dos brotos' at Revista do Radio n.709 - 20 April 1963.
Carlos Imperial's column at Revista do Radio n.710 - 27 April 1963.
Revista do Radio n.711 - 4 May 1963.
Revista do Radio n.712 - 11 May 1963.
Carlos Imperial warns RCA Victor's executives they are missing out on Rita Pavone altogether; 'Come te non c'è nessuno' was #1 in Italy while 'Alla mia età' was #3.
'O mundo é dos brotos' at Revista do Radio n.713 - 18 May 1963.
Revista do Radio n.714 - 25 May 1963.
Carlos Imperial sends another message to the A&P men at RCA that they are missing the boat regarding Rita Pavone's chances of being #1 in Brazil too; Revista do Radio n.715 - 1st June 1963.

Revista do Radio n.716 - 8 June 1963.
Revista do Radio n.717 - 15 June 1963.
Carlos Imperial's column at Revista do Radio n.718 - 22nd June 1963.
Revista do Radio n.719 - 29 June 1963.
Revista do Radio n.720 - 6 July 1963.


No comments:

Post a Comment