August 1963 - RP's 1st release in Brazil

RCA Victor add at Radiolandia's 15 August 1963 issue announces Rita Pavone's first release in Brazil: an Extended Play entitled simply 'Rita Pavone' featuring 'La partita di pallone', 'Come te non c'è nessuno', 'Alla mia età' and 'Clementine Chérie'.

6 August 1963 (Tuesday) - a little note in S.Paulo daily 'Diario da Noite' says: Rita Pavone the greatest European sensation has had her first record released here; it is an extended-play featuring 'La partita di pallone', 'Come te non c'è nessuno', 'Alla mia età' & 'Clementine Cherie'.

One month earlier, on 3rd July 1963, Wednesday, 'Folha de São Paulo' had a note about Rita Pavone's accomplishment at the Italian hit parade.  

the very first photo of Rita Pavone published by daily 'Folha de S.Paulo', on 3rd July 1963.  

Almost a year later - June 1964 - Rita Pavone visits Brazil and becomes a celebrity over-night.

26 June 1964, Friday - The very headlines of 'Diario de São Paulo' was a lie: 'Rita Pavone will sing at the great hall of Diários Associados on Sunday'. This could not be farther from the truth. Pavone was signed exclusively to TV Record, their competitor, so it was impossible to break the contract.

Libero Malavoglia, journalist for 'Diario da Noite', and 'Diário de São Paulo' two newspapers belonging to Assis Chateaubriand, a conservative press baron, interviews Rita at her dressing room at Teatro Record, on Rua da Consolação and gets to know a few curiosities about the young star. 

One has to realize Brazil had suffered a rightwing military Coup d' etait on 1st April 1964, less than 3 months before Rita arrived for her Brazilian tour. The conservative press was supportive of the putsch so Mr Chateaubriand started a national campaing to collect gold from the population to 'help' the new government balance its budget. 

Mr Libero Malavoglia, then, invited Rita Pavone to show up at the gold-collecting place on Rua 7 de Abril, to give a token piece of gold jewlery to 'help Brazil' get over its penury. Teddy Reno, Pavone's manager was a cunning operator and saw a chance to get more of Rita the news and accepted the offer. Here is the very first impression Rita caused on a Brazilian journalist:  

No seu camarim, no Teatro Record, na Rua da Consolação, onde fomos encontrá-la, Rita Pavone dá a impressão de ser realmente uma menina simples, nada deixando supor a grande 'estrêla' da canção que realmente é. 

Declarou, por um excesso de modéstia, que ela própria não consegue compreender o entusiasmo do público. Confessou até, que se fizesse parte do público, não saberia se iria apreciar e aplaudir Rita Pavone. 

27 June 1964, Saturday - 'Diario da Noite' keep on lying about Rita Pavone singing at 'Ouro para o bem do Brasil' (Gold for the good of Brazil) a civic campaign organized by the promoters of the military Coup d'etat of 1st April 1964, that overthrew the democratic government of President João Goulart and installed a bloody Dictatorship that lasted a quarter of a century.

According to the newspaper Rita had been in Rio de Janeiro on Thursday, 26 June 1964, where she sang at TV Rio, Channel 13, accompanied by Brazilian rock band The Clevers. 

At 10:30 on Friday, 27 June 1964, Rita Pavone, her Mother & Teddy Reno were received by São Paulo's governor Adhemar de Barros and his wife Leonor Mendes de Barros. Rita gave the governor & wife her two best-selling albums, 'Rita Pavone' and 'Meus 18 anos'. At the same function Adhemar also received the young ladies who took part in the Miss São Paulo 1964 beauty contest. The misses were really glad to be able to see and be introduced to Rita Pavone, and requested her to sign autographs to each and every one. 

27 June 1964, Saturday.

 29 June 1964, Monday.

29 June 1964, Monday - Rita Pavone finally paid a visit to the headquarters of Diarios Associados to donate a bracelet made of gold to the campaign 'Ouro para o bem do Brasil' (Gold for the good of Brazil), on Sunday night, 28 June 1964, at 21:30, most likely after her last recital at Teatro Record. 

'Diario da Noite' and 'Diário de São Paulo', finally had to tell the truth: Rita Pavone had spent just a few minutes at the lobby of the great hall of Diários Associados headquarters, on Rua 7 de Abril; had a look at some of the jewlery given by other people, offered her own gold bracelet to the officer there  and said 'Good-bye'. Rita Pavone could not possibly sing to the crowd assembled there for she was signed exclusively to TV Record, not TV Tupi, which was the station behind the 'Gold for Brazil' campaign. 

Rita waves goodbye to Brazilian fans in 1964; Brazilian Hit Parade in 1960, 1964 & 1966.